Marmalead has the best demand forecasting and a polished UI, but it is the priciest and has no free tier. Shopling is free to start, written in plain English, and it does the work: a finished listing dropped into Etsy, not a forecast you still have to act on.
| At a glance | Marmalead | Shopling |
|---|---|---|
| Starting price | $19/mo | Free |
| Free tier | No (14-day trial) | Yes, with the add-on |
| Writes the title, 13 tags and description | No | Done for you |
| Works inside the Etsy editor | No | Free add-on |
| One plain-English score and ranked fixes | No | Yes |
| Shows the math behind every number | No | Yes |
| Free CSV export of a search page | PDF only | Yes |
| No fabricated reviews or fake sales counts | Varies | Promised |
Marmalead pioneered Etsy SEO and still has the strongest seasonality forecasting, an Engagement metric that goes beyond raw volume, a clean interface, and its Storm brainstorm tool. For established sellers who plan around demand spikes, the forecasting is a real edge.
Marmalead is the most expensive option, has no permanent free tier, and has drawn complaints about billing and support. Shopling is free to start and aims at a different seller: the maker who wants to be told what is wrong and have it fixed, not handed a forecast to interpret. One score, ranked fixes, a written listing, and a Chrome add-on that places it for you.
Marmalead is $19/mo (or a $300 lifetime deal) with only a 14-day trial. Shopling is free to start and $9/mo for Pro, with no paywall on the core tools. If forecasting is your priority, Marmalead leads; if doing the work is your priority, Shopling is cheaper and finishes the job.
You are established sellers who value demand forecasting and do not need a free tier.
You are newer and budget-conscious sellers who want the fix done for them, free to start.
Marmalead details and pricing are from public sources as of 2026 and may change. Check Marmalead's site before relying on them. Shopling is independent and not affiliated with Marmalead or Etsy, Inc.
Free, no login. Judge the fixes for yourself.
Score my listing free